Home Credit Bank updated your logo. Home Credit Bank updated your logo Do you know what

On the logo, all the same words remained - "Home Credit Bank", located vertically in each other, but made by another font. The letter "O" in the words "home" is stylized under a smiling smile. So now looks like a home loan logo. Last visual symbolism of the credit institution regularly performed its function of 15 years. However, as a result of the repositioning, the bank had to change it.

The management of the credit institution hopes to strengthen its position in the work segment with young and active people, because the letter "O" became more informal and positive.

The credit institution expands the online service line, which required to change the logo font to a clearer, better perceived from the screens and gadgets.

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Consumer lending is one of the most popular financing services in economically developed countries of the world. Only the population of Europe in one year takes about 200 billion euros on credit.

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Bank Home Credit Bank is the largest credit institution established in 2002. The "daughter" of the company HOME CREDIT GROUP (Czech Republic) provides services in the sphere of consumer lending, issuing loans to Russians with a short, and sometimes zero credit history.

Today, the Bank consists in the International Group of Companies of PPF (the largest company in Europe), carrying out control over 88.62% of the shares. Who owns and whose bank? Formally, the owner stands Irzhi Shmeitz - Chairman of the Board of Directors.

Today, the home loan branches are located about 2,000 settlements of Russia. In fact, their history originates from the summer of 2002, when a consumer loan was obtained by the Russians for the first time under this brand.

Already in 2003-2004, the largest trading networks, the existence by then concluded business agreements on cooperation with the bank home loan. Among them - Eldorado, M-video other. At the same time, the extension of the organization in the regions of the country begins.

In 2004, a payment card is coming out for the first time, Home Credit Bank begins to make a profit and becomes a full member of the payment line. Mastercard. In 2005, the first cash loan is issued and a representative office in Nizhny Novgorod opens.

2006 I remember that the bank home loan takes a step into the scope of mortgage lending. All this is accompanied by the introduction, and then establishing a program aimed at reducing fraud and other illegal acts in the financial sector.

In subsequent years, the Bank of Houm loan goes to the niche of car loans, conducts an effective marketing campaign under the name "0-0-24" And he reacts to the Russian crisis (2008), starting, as the owner indicated, attract deposits.

Salary projects are launched, Internet technologies are gradually being developed - online banking is running, the official website will be enhanced and SMS alerts are entered. ATM network develops in all regions of the country.

By 2012, the priority principles of the Home Credit Bank becomes simplicity, convenience and speed (the formation of the slogan "simple. Quickly. Convenient"). The line of credit products changes radically, an improved type of contract is introduced.

By the way, the advantage of the bank home loan is now the fact that all lending nuances are posted on one sheet (A4 format) and understandable for each borrower.

At the direction of the head, there are no footnotes and stars in the contract with small font.

Now the Bank is not only financial, but also social activities, participating in many national awards, promotions and charitable foundations. By 2017, global rebranding - Updated the logo and corporate style with the participation of the Czech manager Tomasa Kucher.

Specialization

Home Credit & Finance Bank focused on lending to various population groups, distribution network is actively applied. The priority direction in the work is the issuance of POS credits. What is it? Registration of loans directly at points of sale when buying goods (for example, telephones, TVs, etc.).

Additionally, such services are provided as the opening of deposit deposits and participation in salary projects. Credit and debit cards are issued. According to official data of the bank, their cards occupy in the domestic market 6,2% from total ( very high indicator!). Main types of cards - "Standard", "Premium" and "Exclusive".

www.homecredit.ru - Home Credit Bank official website. Here, users can not only get their information about available products and lending conditions, but also take advantage of a number of services. On the portal, you can find out the goals, suggestions and loyalty program of the credit organization, as well as using the calculator to decide which tariff you are most profitable.

Financial activities

LLC Home Credit since 2008 begins intensive activities aimed at the growth of financial literacy of the Russian population. They conducted more than 45 master classes of specialists and experts in the field of financing and lending in various cities across the country.

With the participation of the Association of Commercial Banks "Russia" was developed, issued and distributed "Memo to the borrower". It is aimed at the growth of financial literacy and allows citizens to navigate in the variety and maintenance of credit products.

Additionally, among working media (media) and private journalists, the Board of the Bank launched a competition for the development and provision of better material capable of increasing the financial literacy of citizens of the country.

10 interesting facts

Especially for those who are interested in the history and activities of the Russian Bank of the Home Credit, a selection of 10 interesting facts:

  1. Bank Home Credit ranks 1 position in the top 100 of the largest credit institutions of the Russian Federation on the cost-effectiveness of assets. Its productivity in the media is estimated at least 3 times higher than the average parameter in the country.
  2. The client who has aroused anybody in the bank is 2 days to abandon it without the use of sanctions - fines or commissions. This rule attracts a new audience and bears a simple name - "48 hours".
  3. According to official statistics of Home Credit Bank, almost every third citizen of the Russian Federation is their client. The assessment was carried out only among the economically active population of the country.
  4. In 2018, more than 4,000,000 loans were obtained here, and more than 50% of borrowers appeal for them again. This is not surprising, because the organization offers available conditions for all programs in the line.
  5. At the beginning of 2018, at the beginning of 2018, 7 times adults of the Home Credit Bank. Now the bank branches are common in all regions of the country and offer more than 1,500 jobs for employees and managers in the field of finance.
  6. Home loan took the 6th place in the rating of recognition of national banks and their logos (analytical research was organized in the fall in 2011, the following is scheduled for 2021).
  7. Last year, more than 170,000 citizens took advantage of the organization, which decided to open urgent deposits here. The volume of deposits increased almost 4 times - a significant result for the entire Russian market.
  8. In the office of the Obninsky representative office, a home loan is open and a children's pre-school institution called "Orangery", which is visited by more than 30 children of bank employees.
  9. The organization launched a Blue Bird Support Project, allowing gifted children to reveal their abilities. Already more than 100 guys from various subjects of the country receive scholarships and are trained in universities.
  10. This year, the bank of the home loan was 16 years old!

Prospects for further development

Home Credit Bank's banking institution is known since 2002. The proposed services are in demand, both among corporate clients and individuals in various constituent entities of the Russian Federation. The bank has repeatedly confirmed its sustainability and prospects, which is proved by leading positions in various studies and ratings.

According to Wikipedia, the home loan is distinguished by a widely extensive network of representative offices, offices and offices. The number of regular customers exceeds 17,000,000 peopleWhat is one of the indicators of the authority and stability of the institution.

For 16 years of work, the Bank produced more than 13,000,000 credit cards, and the number of active customers annually increases 3-4 times. What is not confirming that the bank's activities will only improve?

Instead of output

Bank Home Credit - Russian, rapidly developing organization whose specialization is POS lending

Home Credit: Whose Bank is and His story


The new bank policy is a new logo. Home Credit Bank for the first time in 15 years of its existence commits a redesign of his logo. According to PR-Managers of the Bank, the new design personifies the orientation to the new level and attracting a young audience. Also, a new logo has good readability and looks good even on smartphones with a small screen.

The updated logo is made in a pleasant eye of the color scheme and a font that meets new trends, and the letter O is performed in the style of a smiling face. The logo update is not only a cosmetic character, but also reflects the innovation that Home Credit is actively implementing recently.


Old logo


New logo

The Home Credit Bank improves the quality of its services and expands the line of cards with favorable conditions of use that makes it convenient not only the design of loans, but also help consumers with everyday purchases in stores and supermarkets. According to the Chairman of the Board of the Bank, "people want from a rapid rate in making decisions when it comes to credit, convenience in service and transparent conditions. Our bank has these qualities that emphasize the updated design. "

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