How much does a realtor get in a real estate agency. What realtors live on. Profit of a real estate broker in different cities of Russia

(1 estimates, average: 5,00 out of 5)

The issue of acquiring housing will never lose its relevance. The solution to the problem becomes paramount: to act independently or to turn to the services of specialists. Many people do not understand what is the importance of the work of a realtor and what you have to pay money for. In order for the process of buying a living space to pass quickly and painlessly, you should enlist the support of a professional. How much does a realtor earn by reselling or renting? The question is interesting for many.

The main advantages of real estate agents include saving time, minimizing risks, and obtaining detailed information about the state of the real estate market. There is only one drawback - the realtor does not provide his services for free.

At the legislative level, the cost of a realtor's services is not fixed in any way. The payment is influenced by many factors, from the economic situation in the country to the state of the real estate market. Consequently, the pay varies from year to year:

1. The most popular way is to pay a percentage of the transaction amount.
2. When selling elite housing, a fixed payment for the services of a realtor may be established

In any of the ways, the cost of the service will be calculated individually, based on the following factors:

1. The scale of the realtor's work.
2. From the type of property sold (area, location, age of construction, etc.).
3. The complexity of the transaction from a legal point of view (for example, a chain of transactions).

Currently the average commission is about 2-4% of the property value... How much does a realtor earn in Moscow, given that the cost of apartments is not low. Of course, this is seasonal work, so many people think about parallel work. It will not be superfluous to know to and other specialists.

Real estate agent salary by regions of Russia

As mentioned above, the salary of a real estate agent depends solely on the price of the property and the type of transaction. Undoubtedly, in Russia, realtors of prestigious construction firms have the highest salaries.

In recent years in Russia, realtors have been quite in demand, and incomes have increased every month. However, such a profession has no stability, it is difficult to calculate even the average income of real estate agents. The success of a realtor depends on the state of the economy, the demand for the services of realtors in this situation on the real estate market, as well as on the prestige of the company in which the agent works.

Beginners are most often content with only a percentage of the transactions made, while "veterans" are offered a fixed salary + percentage. In Moscow, for example, the cost of a realtor's services averages 75,000 rubles. In Tyumen, experts say the average figure is 45,000. In small towns, the work of a realtor resembles a lottery - lucky today, not tomorrow. Therefore, it is difficult to say exactly how much realtors receive.

The real estate business in America has many years of experience, which allows you to organize 100% transparent transactions, while earning a lot of money. It is in the United States that the real estate business is the most developed in the world. Many real estate agents around the world are trying to replicate this model. When many find out how much a realtor is paid when selling an apartment in this country, then they want to work there.

The merit of the real estate business in the United States is that all transactions are transparent, no one is trying to deceive someone, hide something or forge something, since the activities of realtors are monitored by both state bodies and local auditors. The income of realtors in the USA is quite high, but it is also not stable. In times of economic crisis, wages can fall.

It is not easy for beginners in this business, you should be prepared for low returns and high costs at first. However, over time, with the accumulation of experience, it becomes much easier to conclude deals. Why do US residents turn to realtors more often than Russian residents? It's simple, Americans value their time and prefer to delegate matters that they hardly understand to professionals.

The amount paid to realtors varies depending on the value of the property. For example, on transactions with objects worth up to $ 1 million, the commission is 5%.The higher the value of the property, the lower the interest paid. When work with elite and very expensive real estate, the commission is on average 2-3%... It is easy to calculate how much a realtor is paid when buying an apartment.

Earnings on rent

How do realtors make money besides real estate sales? This is the rental of premises and apartments. Such services are practiced in all cities of the Russian Federation.

In order for the lease to be profitable, you should carefully study the market and understand what constitutes intermediation in transactions. In Russia, it is mediation that brings a considerable profit. In order to thoroughly study the market, it is recommended to talk to experienced realtors who work in large firms. Experts recommend adhering to the following rules:

1. When choosing real estate for rent, it is first of all recommended to focus on demand, as well as on the average price range. Failure to follow this rule can lead to low income, or even no income at all.
2. Experienced realtors recommend renting mini-hotels or rooms in large cities, primarily where there is a high demand for this type of housing.
3. Be serious about choosing the country in which the property will be leased. Basically, the choice falls on countries where the real estate market is developing especially rapidly. Many realtors prefer France or Germany; in these states, the tools for protecting the property owner are well developed. Thus, you can protect yourself from risks.

The average profitability of an apartment in Moscow and the Moscow region is about 5% per year of the value of real estate. Hence, the payback period of the purchased apartment stretches for 15-16 years... While it is much more profitable to rent apartments not monthly, but daily rent. Average revenue is 1.5-2 thousand rubles per day per person. Now it's clear how much real estate agents make.

A profession like a realtor requires the following skills from specialists:

• sociability
• activity and positive
• the ability to adapt to dramatically changing circumstances
• stress resistance

As strange as it may sound, the salary of a realtor in Moscow and other regions depends on these factors.

What is the income of a newbie realtor?

For beginners, such a system as the percentage of transactions made is popular. Accordingly, the more transactions are made, the higher the percentage. The first stage is a real estate agent, the average percentage of whose transaction is 20%.Only an expert realtor, who can also be the head of a department, has a fixed salary with interest.

Clients basically need to be looked for by ourselves, so at first a beginner is only building up a client base. The work of a realtor is quite nervous and requires serious endurance, therefore, few remain in this niche and achieve success. Sometimes you have to run for several months, and only then get paid for it.

In 2017, the average salary of a realtor in Russia was 50,000-60,000. Anyway, the question of income is very individual. The realtor's legs are fed. The personal commission rises after the conclusion of 7 transactions, someone manages to crank them quickly, someone tries to complete them for at least years. It is difficult to answer exactly how much realtors are paid.

Realtors' earnings in Moscow are legendary. After all, even the cheapest apartment in the capital of Russia costs at least 5 million rubles, and the commission of real estate agencies is from 3 to 5%. What can we say about the de luxe and premium segments, where the cost of apartments starts at $ 1 million. That is, even according to the most conservative estimates, the commission of an elite agency is $ 30-40 thousand. The amount is certainly impressive, but it should be borne in mind that this is not a net profit, but just income, which must first be divided between the partners in the transaction, then subtract from it the costs of advertising, office rent and much more. Elitnoe.RU magazine, having interviewed the owners of five agencies, calculated the average profitability of real estate companies operating in the segment of expensive housing.

Real estate agency commission.

In the segment of expensive urban real estate, the percentage of commissions, as a rule, ranges from 3 to 5%. In rare cases, it can reach 6%. The lowest percentages of real estate agencies are received in the segment of commercial real estate (1-2%), the highest - in the countryside (3-10%).

Counterparty's share.

From 30 to 50% of the amount received by the agency representing the interests of the seller is transferred to the counterparties - partners who brought the buyer. As a rule, if a private person acts as a partner of the agency, then it can claim only 30%, maximum - 40%. Real estate agencies are ready to give half of the earnings only to legal entities, the same agencies.

It is worth explaining that in 99% of cases, only the seller pays commission to realtors. The logic behind this is simple: the buyer is already parting with a significant amount by purchasing an apartment. And besides, lately there are many sellers on the market and above, but few buyers. On average, there are 5-10 sellers per customer. However, this was not always the case. In the 90s of the last century, there was almost no quality housing in the capital market. And at that time realtors took 5-6% from home sellers, and besides - 2-4% from a buyer.

Agent's commission.

The main share of the income of realtors working in real estate agencies is the percentage of transactions carried out. The fixed salary of agents is extremely low: as a rule, it rarely exceeds 30 thousand rubles a month. At the same time, in elite real estate agencies, realtors still receive a small fixed salary, while realtors' earnings in economy class are made up only of interest. It happens the other way around, but extremely rarely.

As for the real estate commission, in the elite segment it is 20-40% of the amount received by the agency (hereinafter, we consider the amount received by the seller's real estate agency as 100%, excluding the counterparty's share). The commission varies depending on the availability and size of a fixed salary, personal financial plan and many other reasons. For example, where did the client come from: if "his" - the agent's percentages are significantly higher.

An experienced agent "closes" 3-4 transactions in six months. There are "stars" in this area, who often earn more than company owners. Their income can be up to 80-100 thousand dollars a month, but there are certainly few realtors of this level. On average, the monthly salary of an agent working in the elite real estate segment is 100-180 thousand rubles per month, in the mass market - 40-120 thousand per month.

Marketing costs.

Typically, 10-15% of an agency's revenue is spent on marketing. First of all, these are advertising of objects, as well as image advertising of the agency itself. In addition, large companies actively participate in various real estate exhibitions, special awards, etc.

Office.

Office rent is 10-15% of income, in rare cases, if the company pays a lot of attention to its image, these expenses can reach 20%.

Wage.

This expense item includes the fixed salary of agents (if any), as well as the payment of management personnel and office employees - heads of departments, secretaries, marketers, PR managers, programmers, system administrators, lawyers. As a rule, these costs do not exceed 15% of the company's income, in rare cases, it reaches 20%. It is worth noting that wages and office expenses, as a rule, correlate with the amount of agency fees: the higher they are in the company, the lower the percentage of realtors.

Profit.

The average profitability of a real estate agency is 10-15%. However, realtors note that it does not happen year after year: in a falling market, it can drop to zero, and in a good year it can reach 20-25%.

A realtor in the USA is a sweet profession. According to one of the largest job search systems, American real estate agents are offered from 5 to 17 thousand dollars a month. Interestingly, is this possible in Russia? To find out how much a realtor can earn, we researched the salary market in different regions, made our own statistics and found 3 ways to increase income.

How much does a realtor in Russia earn on average?

To find out how realtors make money in the regions of Russia, we selected 4 cities with the highest level of economic development and 4 cities with less developed economies:

1. Moscow, St. Petersburg, Kazan, Krasnodar
2. Samara, Astrakhan, Volgograd, Yakutsk

We researched vacancies in these cities through recruiting sites (Hh.ru, Superjob.ru and Gorodrabot.ru) and it turned out that the economic development of the city directly affects the realtor's salary: the minimum wage in Moscow or St. Petersburg is equal to the maximum earnings from Volgograd or Yakutsk. We compared maximum salaries agents in the regions and got the following spread:

The difference in minimum and maximum wages is huge. Why is that? We studied the opinion of experts at specialized sites and it turned out that making a lot in this profession is not easy.

The specified salary is not a stable salary, and the commission is based on the total amount that the realtor takes. And this is 3-6% of the transaction amount when selling an object and 50-100% when renting. The agencies do not promise a permanent salary: the realtor's income depends only on how many transactions he closes. If the month turned out to be unsuccessful and there are no deals, the agency does not pay anything.

At the same time, if you have just come into the profession and are afraid to take risks, then at first, instead of buying and selling, you should start renting. The income is more regular there.

What is more profitable: working in an agency or for yourself?

The agency is the alma mater of every realtor. Everyone starts with this, and having gained experience, many go into private practice. Do private realtors earn good money and where is it more profitable to work?

Agency

Private trader

How to earn more

There are methods that will help to make earnings more stable for everyone: both for private traders and for agency employees. The bottom line is to find new sources of income while remaining a realtor.

Offer related services

The realtor makes money thanks to his gift of persuasion. Convince the client to purchase additional useful services. For example, checking the history of an apartment for legal purity or assessing the real price of the object so that the client does not sell out or, on the contrary, does not raise the bar.

We have compiled list of additional servicesthat you can offer to the client and increase the transaction value:

• Check the history of the apartment and the legal purity of documents;
• Assess the investment attractiveness of the object;
• Help with registration and registration;
• Help in obtaining a mortgage or loan;
• Analyze the real estate market;
• Take on a solution to a difficult situation (for example, help the client's lawyer in the execution of the division of property in case of divorce or if the owner of the apartment is declared incapacitated).

Start collaborating with partners

There are services that are not directly related to the duties of a realtor. For example, a client after buying an apartment wants to make repairs or the apartment needs to be well cleaned before showing so that it does not drop in price. The broker does not deal with all this, but nothing prevents him from offering such services to his clients. This requires partners.

Partners get new clients from you, you get a certain cashback from partners, and your clients get a more comfortable package of services.

Who can be a partner:

• Mortgage broker;
• Insurance Company;
• Legal consultation;
• Cleaning company;
• Interior designer;
• Repair team;
• Furniture and kitchen equipment manufacturers;
• Hotels (for clients who come from other cities or countries).

Automate your work

You can increase your earnings using a CRM system. It is not for nothing that two-thirds of Russian companies have already implemented it or are going to implement it. The program helps you earn more due to the fact that employees complete tasks faster, do not miss deadlines, do not lose orders and process them even before the client leaves for competitors.

Among the many CRMs, it is worth paying attention to programs designed specifically for realtors. For example, from company will simplify your life and help you earn more without being distracted by the routine.

What the program does:

• Stores all objects in and suitable real estate at the request of the client;
• Creates

It is unlikely that anyone needs to be explained what the profession of a realtor is. If you have at least once in your life experienced the need to rent or rent out an apartment, sell a residential or commercial facility, then you know perfectly well how these specialists work. You can also mention that 90 percent of all ads, in one way or another related to rent, purchase, sale, other real estate transactions, published in the press, on the network, and other media, are posted by these kind people.

A realtor is an intermediary between two parties to a transaction who, if successful, receives a certain percentage of the amount paid by the buyer or tenant. Stable monthly salaries are quite rare in this profession, which can be called a serious disadvantage. On the other hand, the income of such an intermediary is practically unlimited and depends solely on his efforts, hard work and ability to bring parties interested in purchasing, selling, renting or renting any real estate together.

How much does a realtor get in Moscow

Realtor's income is a secret behind seven locks. Even the intermediaries themselves are very reluctant to answer the question: what is their salary, and what constitutes the monthly profit? Therefore, in order to get at least an approximate calculation of its profit, you have to turn to experts who have significant experience in this business or in cooperation with numerous real estate agencies.

According to these same experts, the profit of a capital realtor from one purchase and sale transaction can be approximately 4-7 percent. Considering the unrealistically high real estate prices in Moscow, this can be called a very decent income. Moreover, the amount of commission may change upward, depending on the factors listed below:

• liquidity of housing. If an apartment is located in districts of Moscow that are significantly distant from the center, if there are a number of problems with transport and social infrastructure, then it is much more difficult to sell such housing. Consequently, the realtor's income will be significantly higher;
• the urgency of the transaction. Many homeowners who need money set a condition for the sale in a short time - literally one and a half or two months. In such circumstances, the commission of the intermediary also grows;
• participation in the transaction of the realtor himself. If he not only found a buyer for housing or commercial real estate, but also provided documentary support for the purchase and sale process, then the profit will increase dramatically.

If we talk about services such as daily or long-term rental housing, here the average profit of a realtor is much lower, despite sometimes completely extortionate commissions, ranging from 50 to 100 percent of the transaction amount. The explanation is simple: those who want to rent an inexpensive and comfortable apartment, try to find it on their own, diligently avoiding intrusive intermediary service.

The most profitable real estate objects for a realtor

So, we have decided that the most profitable for realtors are the sale and purchase of a wide variety of real estate. In St. Petersburg or Moscow, they can bring the most active intermediaries from 100 to 350 thousand rubles. Real professionals may well receive more than 1 million a month, but for this one activity will not be enough. In other cities, this amount is much less, but there are opportunities for solid earnings in the southern regions - in Krasnodar, the Caucasus, Crimea and the periphery.

A real gold mine for both real estate agencies and an independent realtor is economy class housing. It is it that today is available to almost all segments of the population, is in maximum demand. Low cost, in comparison with business-class apartments or prestigious cottages, does not mean anything for intermediaries, as they benefit from more transactions.

How much does a realtor of a real estate agency earn

Intermediaries working in specialized agencies (most of them, since it is very, very difficult to start independent activity in this area) receive about 25-35 percent of the commission. The exact amount depends on the reputation of the company, its status in the market, as well as the segment in which it operates.