Earn money on Instagram from likes, subscribers and advertising. How much money can you get and how many subscribers is it better to start with? How do bloggers make money on Instagram? What do they get paid for? What does Instagram pay for?
Review of the best ways to make money on Instagram.
Every day the number of users is only growing, despite the fact that it is just a phone application.
And, as you know, popularity on Instagram is influenced by the number of subscribers.
What affects income?
How to make money by posting several pictures a day?
4 ways to make money on Instagram
1. Make money on Instagram using advertising
Everyone has long known that the main way to earn money on the Internet is by placing advertisements on websites.
This is the easiest, proven and reliable way to get money.
4. Earn money on Instagram using various services
And of course, Instagram has not been spared by various services with which people usually make money on websites.
Names such as Userator, VKtarget and Twite are familiar to many.
The system and essence of these services is very simple: the user completes tasks - he is credited with money. And these systems have their own tricks, so before registering you should carefully read the user agreement.
A more reliable source of income is Instagram post exchanges, such as Plibber.ru or Snapfluence.
Working as a media marketer, the user simply posts photos of the company’s products on Instagram that he needs to promote and receives money for it.
How much do they earn on Instagram?
The first condition for successful earnings is subscribers. The more there are, the higher the income from advertising posts will be. Services pay for subscribers (on average 1 ruble), for likes on photos and for the number of clicks on the page.You should also remember that there are a lot of bots on Instagram. Out of 50,000 subscribers, only 1000-2000 thousand people can be real. This is where money will be paid.
Possible when the account is active and popular.
There is simple arithmetic here: the more advertising they order from the owner of a popular Instagram, the greater the profit. The average income from advertising is about 7,000 rubles. This is provided that the advertisement is ordered several times.
Companies promoting their brands are on average willing to pay from 1,000 to 3,000 rubles for one post with their products.
If you love photography and love Instagram, I have good news for you. Today, almost anyone can start making money on this social network. Below I will show you five main ways to make money on Instagram from subscribers, and you can choose what suits you.
You can have a thousand subscribers or a hundred thousand - it doesn’t matter. Each of these methods ALREADY brings people hundreds of thousands of rubles a month. What's worse about you? So I think it’s nothing. And let's get down to business then.
How many subscribers do you need to make money on Instagram?
You can often hear questions such as “I have 2000 subscribers, how much can I earn?” Or - “I have 10,000 subscribers, what can I count on?”
In fact, if you want to know how many followers you need to make decent money, then there are two answers to this question - short and long.
The short answer is “much less than you think.” The main thing is not quantity, but quality. That is, a thousand active subscribers are better than a hundred thousand “inflated” bots that do not show themselves in any way.
There are reasons for this - the low level of competition (for now), the nativeness of advertising (invisibility), and a couple more. We'll talk about this in more detail some other time. For now, let's move on to the longer answer.
How much can you charge for advertising?
Forbes once conducted research among so-called “influencers” on Instagram to find out how much they earned. According to them, almost all of these opinion leaders - people with a large number of subscribers - charge $200-400 for one advertising post in their feed. We are, of course, talking about Western Instagrammers.
But if opinion leaders in the West are the same as in Russia, then they probably inflate their value in such surveys. That is, in reality, everything looks something like this - they charge around 150 dollars for one sponsored post, but one day they were offered 300, and in the end they settled on 250.
I am not kidding. Every time we talk about money and the level of earnings, people significantly inflate the numbers. But a hundred dollars per post is not bad.
Do you think that in Russia everything, as always, is much worse and smaller? But no. I personally know several well-promoted channels where placing an advertising post costs from $200. And I know this for sure, because we paid this money. And there are also more expensive ones.
It all depends on what niche you work in, how many competitors there are, and what exactly you offer your subscribers to buy. If you really want a lot of money, here’s a “simple” recipe.
An example of a “golden” niche
Make your Instagram a “success story” of how you lost weight or got pumped up. There is a huge audience for the topic of beauty/health. Almost 100% of people want to look better. Additionally, there are many products in this niche that you could offer. Add also that in Russia there are not yet many truly promoted channels on this topic.
This is what is called the “golden niche”. One Western Instagrammer made just such a channel. And now, he says, he earns £500 on a “bad day.” And he makes money exclusively by placing advertising posts. And this is only one of the five main ways.
And let’s, by the way, move on to the five main ways to make money on Instagram.
5 main ways to make money on Instagram from subscribers
Method #1 – Affiliate programs
This is one of the most common ways to make money on the Internet in general. You find products related to your topic, get your affiliate link, and then promote it through social media posts.
Every time someone clicks on your link and makes a purchase, you receive a commission. It sounds simple, but in fact there are a number of difficulties here.
Firstly, you can’t just post any links on Instagram. You can put one active link in your profile description - and that’s it. You can't really run away. Yes, you can still put links in the photo description, but they will be inactive.
That is, people will have to manually copy them and open them in the next tab. And I have very big doubts that everyone will want to copy your affiliate “referrer” along with the link. Thus, making money from affiliate programs here can be difficult. Perhaps this is why most Instagrammers prefer regular advertising
Method #2 – Advertising posts
Everything is much simpler here. You receive money immediately from the advertiser. And it doesn’t matter to you how many sales there will be from your advertising (or whether there will be any at all).
The only difficulty is that you need to have quite a lot of subscribers before someone wants to post their advertising posts on you (by the way, in the Instagram world they are usually mildly called “sponsored posts”).
If, in the case of making money on affiliate programs, you can start with at least a hundred subscribers, then you will first have to “sink”, and only then “swallow”. Another interesting fact. In fact, any advertisement in any source should be marked accordingly.
But in the West, which is much more developed in terms of various legal matters, there have already been several major scandals on this topic. Well-known brands fell into circulation and were forced to pay huge fines for advertising on Instagram without the appropriate tags.
Method #3 – Promote your business
Of course, owning your own business is the most profitable type of activity. There are usually two types of posts here:
- Happy customers with our product;
- Behind the scenes life of the company.
If you are promoting some of your products or services, then you may have few subscribers, and you can still make good money from them. The caption to the photo also plays a very important role here. It is the text that will sell what you want to sell.
At the same time, you need to learn to be not very intrusive, so that your text does not sound exactly like an outright advertisement. And this can be achieved in different ways. I recommend reading my article on this topic. There I tell one real case from my practice.
Method #4 – Selling photos
If you are a professional photographer (that is, if you have a camera), then you can sell your creations directly through your account, without resorting to the intermediary services of various photo stocks.
The mechanics here are very simple. You take a cool photo, add watermarks to it, and post it on your account, with an offer to buy this photo if someone likes it. But here we are again dealing with an undeveloped legal field.
In Russia they don’t like to buy photographs, because they can simply be “pirated” from each other through “Yandex Pictures” or simply from websites. Theoretically, this could result in a large fine or even imprisonment. But in practice, I have never heard of this.
And how much will you charge for one photo? How many will you sell in a month? In my opinion, this way of earning money is “for our growth.”
Method #5 – Selling your account
This is also an interesting option, which is not yet used very often. You can promote a channel to a certain level, and then offer to buy it.
It is clear that the cost of your account will depend on the number of subscribers and their activity. But there is an approximate price range that you can use as a guide. Here, for example, is a screenshot of one of the most popular exchanges for buying and selling social media accounts.
As you can see, they are asking about 1 American cent for each subscriber to your account. If you have 20,000 subscribers, you can set the price at $200. If it’s 200,000, then it’s already $2,000.
But keep in mind that making serious money from selling accounts requires a serious approach. That is, you will have to start your own small business, where many people will promote several accounts for sale in parallel.
By the way, such activity is also, of course, illegal. But there is not a single precedent for account sellers to be punished in any way. And no punishment has been provided for this yet.
Perhaps only in a couple of years, when every person at the moment of birth will have a unique ID sewn into their brain for a direct connection to the Internet, which by that time will become one big social network... Then yes. In the meantime, you can safely buy and sell followers as you please.
What you need to do right now
The most important thing at the start of any business is to gather your thoughts. Determine two things for yourself:
- Yes, I really want to make money on Instagram from subscribers;
- I want to earn money in this specific way.
After this, all your actions should be aimed at development in one specific area. Advertising means gaining the maximum number of followers. Your own business means a set of the most targeted and active ones. Affiliate programs means that we first select a list of suitable affiliate programs, and then “tailor” our account to them.
Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (a summary from personal experience over 10 years =)
See you later!
Yours Dmitry Novoselov
Social networks, created for communication between people from different countries, are now actively used as advertising and trading platforms. Instagram is no exception. Some users earn millions from it. Let's figure out how to achieve such success?
Where to begin?
Registering an Instagram profile takes just a few minutes. The main thing is to know exactly why you need it. Running your own blog is interesting, but how to make it profitable?
For TV stars and pop music, this is not a problem; people themselves subscribe to their accounts in order to keep abreast of the events in the lives of their favorite performers.
Ordinary users will not promote their page without investing money in advertising and the services of promotion specialists.
All bloggers are divided into 2 categories:
- Microbloggers with less 100,000 subscribers. Beginning businessmen cooperate with them and pay with advertised products or services.
- Bloggers with more 100 thousand followers. Serious companies work with them and pay in cash.
Earnings depend entirely on the number of subscribers:
- 4 – 10 thousand people. – from 500 to 1000 rubles. ($8 – 16) for 1 post;
- 20 – 30 thousand – from 2000 to 5000 ($32 – 80);
- 50 – 80 thousand – from 10 to 30 thousand ($160 – 481);
- popular - over 100,000 ($1,604).
For a blog to continually grow in popularity, it must meet certain criteria:
- High-quality unique content.
- Constant promotions.
- Up-to-date information providing expert assessment on the blog topic.
- A topic of interest to a large number of people.
- Studying the basics of SMM and fashion trends.
- Chat in the comments.
Top 10 topics for promotion
A novice Instagram user must correctly assess his capabilities and determine the topic of the blog.
The table shows the most popular destinations:
You need to be well versed in the chosen topic and be able to talk about it beautifully.
Account monetization
Anyone can earn money on INSTAGRAM.
There are several ways to do this:
- Place advertisements on your page.
- Become a brand representative on social networks.
- Promote the accounts of other users.
- Printing and sale of photographs.
- Online store.
- Using the services VKtarget, Twitter, etc.
Subscription revenue
To make money from their popularity, bloggers use several ways:
- participation in marathons;
- subscriptions to other users;
- mutual PR;
- conduct free webinars, competitions and quizzes;
- paid advertising campaigns, etc.
The second method is to promote the accounts of other users, for which they carry out the same events, as well as:
- they offer services in Direct, where they pay 1,500 rubles for 10 new subscribers per day;
- post reviews of other people's profiles with similar topics for money or mutual advertising.
Selling photos from your account is another great way to earn money from subscribers who are happy to buy pictures of their products.
For likes
When looking through photos and posts, social media users almost intuitively mark the ones they like. Now you can make money from this simple action. Of course, you won’t get rich from this, but as they say, a penny for a penny will make a ruble.
There are special sites for this:
- Qcomment.
- CachBox.
- VKtarget and others.
They register and complete simple tasks - likes, shares, short comments. It’s better to create a new Instagram profile and work through it so that the main one is not blocked. Payment for such work is no more 100 rub. ($1.6) per day. The cost of one action ranges from a few kopecks to 1 ruble.
On public pages
When increasing subscribers up to 100 thousand people, the cost of one post is 1000 rub. Up to 20 publications are posted in 1 month, earnings reach 20,000 rub.. ($321).
A public administrator makes good money, especially if he leads not one, but several projects at once.
He creates high-quality posts, posts photos and promotes his profile.
They pay for it from 10 to 40 thousand rubles. ($160 – 642) per month.
Additional regular income comes from affiliate programs with referral links. They place advertising banners on their website.
From the earnings of users registered by invitation, you will receive from 25 to 30%.
Profits from publications
If the user has a large number of subscribers - over 100 thousand., advertisers who notice his account offer to post their videos and posts on his page.
From this moment the real earnings begin:
- on advertising in stories;
- for an advertising post or video;
- for working as a permanent representative of the brand on social networks.
Important factors for customers:
- user status;
- subscriber activity;
- no bots.
The more likes there are in the feed, the more likely it is that people will go to the advertised page. The main thing here is not to overdo it.
A large number of PR posts repels not only customers, but also ordinary users.
Who are the Weiners?
Weiners are people who make short, humorous videos about the lives of ordinary people. To create one story, you need a team of like-minded people and modern video technology. It takes one video from 10 to 15 thousand. ($160 – 241).
Their payback depends on the number of subscribers and views.
Earnings from video blogs on Instagram:
| Number of users thousand people | Income for 1 publication, thousand rubles. | Profit in $ |
| to 10 | 0 + | — |
| 10 – 50 | 1 – 5 (barter) | — |
| 50 — 100 | 5 – 10 (barter) | up to 160 |
| 100 — 200 | 10 — 20 | 160 — 321 |
| 200 — 300 | up to 20 | 321 |
| 300 — 400 | up to 30 | 481 |
| 400 — 500 | from 25 to 40 | 401 — 642 |
| 1 – 3 million | from 50 to 150 | 802 — 2406 |
| 5 million | 200 — 250 | 3208 — 4010 |
| 10 million | 300 — 500 | 4812 — 8019 |
Remuneration for account promotion specialists
Contrary to the popular belief that schoolchildren can do this work, real SMM specialists have extensive knowledge in marketing and PR. They audit the user profile, create quality content and conduct advertising campaigns within the allocated budget.
Minimum income of a specialist – from 30 to 42 thousand rubles. ($481 – 674). Maximum revenue is from 60 to 110 thousand. ($962 – 1764). A freelancer offering his services can charge up to $200 .
But a serious site requires daily systematic work.
In different cities of Russia, specialists receive:
- Moscow – 50,000 rub. ($802);
- St. Petersburg – 40,000 ($642);
- Yekaterinburg – 32,000 ($513);
- Nizhny Novgorod – 28,000 ($449);
- Volgograd – 24,000 ($385);
- Voronezh – 23,000 ($369).
By hiring a professional, the user ensures that his account has a large number of subscribers and many offers for advertising.
Stellar Profits
Famous personalities make money from their popularity. Their incomes are:
| Quantity subscribers | Revenue for the month, rub. | Profit per 1 post (RUB) | Earnings per 1 publication, $ | |
| Alena Esipova | 391000 | 500000 | 25263 | 401 |
| Anastasia Volkova | 500000 | 1000000 | 50000 | 802 |
| Alena Vodonaeva | 500000 | 600000 | 14000 | 235 |
| Ksenia Borodina | 600000 | 7400000 | 200000 | 3208 |
| Ksenia Sobchak | 4400000 | — | 250000 | 4010 |
| Kate Clapp | 500000 | — | 100000 | 1604 |
| Irina Gorbacheva | 1000000 | — | 30 – 50 thousand | 181 — 802 |
Known to a wide range of viewers, TV star and singer Olga Buzova posts 2 advertising posts + daily stories in 1 day. Due to its popularity, most recently it received for 1 publication $3.4 thousand.
Elena Demakova
Updated: 2019.07.08
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Today, SMM promotion is considered one of the optimal means for advertising a product or service. And you can see that the social network Instagram is gradually replacing other advertising platforms. It brought together opinion leaders, short videos and other trends in communications in one place.
Anyone who believes that content is more than regularly posting food photos can be one step closer to Instagram fame. But before you start such an activity, you need to figure out how many subscribers you need to make money on Instagram and how difficult it is to achieve a stable income.
Most people have the impression that bloggers who make money on Instagram essentially get money for nothing, without putting in almost any effort. But if you look at the issue in detail, you can understand that this is far from the case.
The essence of the work of an instablogger includes:
- profile promotion;
- photography,
- photo processing;
- content plan;
- maintaining the interest of subscribers;
- maintaining audience engagement;
- and other related activities.
Today there is quite a lot of competition in this area and it is really difficult to gain live subscribers. This requires a lot of time and effort.
To start making money on Instagram, you need to meet the basic requirements of the advertiser, such as high-quality content, uniqueness, good photo processing, and a sufficient number of subscribers.
Before you start creating and maintaining an Instagram page, you need to know a few rules for beginners, which professionals talk about:
1. Analyze who the channel and content should be aimed at and draw up a portrait of a representative of the target audience. Eg:
- The Kardashian sisters focus on fashion and cosmetics on their Instagram. Accordingly, following their pages is mainly interesting for girls aged 16 to 30 years.
- Radislav Gandapas and other business coaches keep their pages in line with business world trends and tell their own success stories.
- TV presenter Anastasia Ivleeva, who became famous through the TV show “Heads and Tails,” tells travel lovers about her vacation and leisure time.
3. In order to maintain interest and form a loyal pool among readers, you need to ensure regular posting on the page, periodically create promotions and not disappear from the network, constantly maintain contact with the audience.
4. It is much easier to gain an audience among schoolchildren than among thirty-year-olds, since the network itself is aimed at people who freely manage their time. However, it must be taken into account that schoolchildren have too low solvency, and they can very rarely be considered the target audience.
5. It is important to be multi-channel, linking your Facebook, Twitter and YouTube pages to your Instagram to ensure maximum coverage.
- Stories. Short videos or photographs that are kept on the author’s page in the public domain for everyone for exactly one day.
- Posts. The classic option for posting text content + a corresponding photo.
- Barter - sometimes bloggers advertise in exchange for products distributed by the customer.
- Selling a profile - in some cases, owners of popular accounts sell their personal pages, or pump up special accounts for sale.
- Own business - when a blogger, in addition to the main profile, opens an account for selling goods or providing services. For example, Olga Buzova, in addition to the main page, has an account for selling clothes, her own restaurant and the digital currency Buzkoin.
- Affiliate programs - an instablogger can participate in promotions when he receives a portion of the income received from the activity of his audience.
- Ambassadorship - Some companies hire bloggers to represent their brand in a positive light.
- Giva. Regular drawings of prizes and gifts among subscribers and active users.
In some cases, Instagram bloggers can use different types of earnings at the same time to increase their own profits.
How much can you earn on Instagram?
Earning money on Instagram depends on the number of subscribers. It is important that they are real and not fake.
A widely known and highly promoted Instagram blogger can receive an income per month from 100 thousand rubles to two million. And an ordinary person - 10-150 thousand. Beginning bloggers often charge advertised goods/services (equipment, clothing, etc.) for posting a post. Larger bloggers almost always take money from advertisers.
Maintaining a personal account with your own style of writing texts and retouching photos can be an excellent opportunity to earn extra money.
As soon as Instagram bloggers manage to gain the attention of the required number of subscribers, they can begin to cooperate with special platforms to find advertisers. It is believed that the most expensive advertising on Instagram is guaranteed by an advanced service for advertising, mutual PR and collaboration called Label Up.
Blogun is a well-known service for running advertising campaigns on social networks. The price for a post is 150 rubles or more. Plibber is considered one of the largest platforms for advertising and making money on social networks (including Instagram).
Beginning bloggers can start their work by independently searching for advertisers and writing them personal messages in direct messages. When choosing a blogger to promote their product, the advertiser will give preference to a page with a clearly defined, highly specialized focus: IT, psychology, business, finance, recreation, children, travel, public relations, education.
Another way to make money on Instagram is through giveaways. They have their differences for beginners and more advanced bloggers. If unpromoted ones pay for participation in them, acting as sponsors in order to gain an audience, then large profiles can themselves act as the organizer of a personalized giveaway.
Giveaways are one of the methods for keeping the attention of the target audience. A kind of online lottery. Most often they are carried out by very famous bloggers.
The main idea of this approach is that Instagram users chip in a specific amount of money, forming a single prize fund.
In most cases, gifts are purchased with the funds raised, and then the algorithm looks like this:
- Creation of a personal account for a giveaway, in the subscriptions of which all investors are present.
- The second step is advertising the giveaway page on the personal account of one of the page creators to start promotion.
- Subscribers receive an offer to subscribe to those sponsors who are participants in this project. And remain among their subscribers until the promotion ends.
- Using the Random.org website - using a random number generator, the system selects a participant in the promotion who has fulfilled all the conditions and can pick up his gift. If there are several gifts, the drawing takes place in a couple of stages.
Giveaway from the Organiko blog
The creators of such a one-time promotion hope that after the draw they will be able to remain in a trusting relationship with the subscriber, or that they will forget that they previously subscribed and will continue to follow the page.
It is important to pay attention to the fact that the gift played on the page should correspond as much as possible to its theme.
For example, if the page is about holidays with children, it is unlikely that a drill or a wrench will be relevant as a prize.
In the CIS countries, givas are gaining more and more popularity. The ex-wife of Russian rapper Timati, Alena Shishkova, raffled off a seventh iPhone with her autograph among her subscribers.
This approach allows the author of the post to promote his page, increase the number of subscribers and likes, and form a trusting relationship with readers. And the advertiser, in turn, receives promotion through word of mouth on the network.
The main postulate for the implementation of competitions: the larger and more expensive the service or product, the more requirements and conditions can be prescribed for participants.
As a result, the giva account accumulates several thousand or several tens of thousands of subscribers, and after the drawing it can be sold. The price depends on the promised number of subscribers, on average it is from 0.7 to 1.2 rubles per person.
For example, if the organizers of the giveaway attract 50 thousand subscribers, then the account can be sold for 40 thousand rubles.
In addition to honest methods of earning money, “dirty” options are also in great demand. Sometimes unscrupulous network users either artificially promote their page using bots, or hack the user’s page and sell it at a large markup.
The price of an artificially promoted account is usually 500-10,000 rubles.
When purchasing such a page, it is very important to realize that:
- It has its owner, who has no idea about anything yet, but will soon try to regain what he lost.
- Feedback from users on such a page is minimal.
Also, unscrupulous network members are engaged in generating fake subscribers in order to convince advertisers of the popularity of their pages. And present yourself as a unique selling proposition. But experienced users can immediately distinguish between cheating and real growth by tracking the number of likes. As a rule, if a page has 300 thousand subscribers and 30 likes on a post, this is already a reason to think about its level.
As for such ways of earning money as affiliate programs, promoting your own goods and services, the amount of income here depends on the business itself and the activity of the audience, and the exact amount of income is difficult to predict. Ambassadorship is offered only to well-known bloggers and the amount of their income under the contract is a trade secret.
How to choose a blogger for advertising
The selection of a blogger to promote a particular product or service is directly related to the specifics of the activity and the features of maintaining an account.
Eg:
- Anastasia Ivleeva is regularly attracted to cooperation by travel agencies and brands that produce clothing for active recreation;
- Vera Brezhneva promotes a Philips toothbrush;
- Kylie Jenner - slimming corsets.
Before choosing the most suitable blogger, advertisers set a goal: to find the optimal ratio of price for services and number of subscribers. Much depends on the focus of the active user’s profile, for whom product promotion will be relevant or not.
An Instagram blogger’s earnings depend not only on the number of subscribers, but also on their involvement: how many views, likes, and comments a post gets. To increase these indicators, bloggers conduct like times, express drawings for small prizes, etc.
Also, many advertisers, before ordering an advertising post from a blogger, get acquainted with the reviews of those who have already placed advertisements. Did the blogger fulfill his obligations, was the advertiser satisfied with the result, how many subscribers came, how many sales were there.
There is also a nuance: if a blogger advertises a low-quality product or service, the trust of subscribers will be lost and in the future subscribers will not buy the advertised goods. Therefore, the number of subscribers does not guarantee automatic receipt of income - in order for advertising to be ordered, you need to actively work with both subscribers and advertisers.
How much do famous bloggers earn on Instagram?
An instablogger’s income is directly related to his popularity. With effective tools and advertising techniques, you can earn passive income and still remain interesting to your readers.
Income of bloggers in Russia
In one of her interviews, Ksenia Sobchak said that advertisers pay her from 500 thousand to one million rubles for one post. The price depends on the category of the product being promoted.
Olga Buzova, a famous singer and TV presenter, openly tells in conversations with journalists that she can earn about 48 million rubles in six months. These statistics put Ksenia Borodina in second place, and Ksenia Sobchak in third.
Last year, Ksenia Borodina earned 42 million rubles from advertising on Instagram, and Sobchak was a third less - 28. Still, one advertising post of Olga Buzova costs more than that of any other famous personality in the CIS countries.
Earnings of foreign Instagram stars
If we compare Russian show business stars with foreign ones, we can say that in other countries earning money from advertising through posts rather than stories is more popular.
This is what the top five world leaders with the highest prices for advertising on Instagram look like. The sixth position is occupied by the famous actor Dwayne Johnson, asking $650 thousand for the post. From time to time, he posts training videos on his page and shares with readers fragments of video recordings from his open appearances on television. But the posts with three charming daughters receive the largest number of likes.
Justin Bieber hasn't pleased fans with new albums for a long time, but he doesn't forget about managing Instagram. And recently he has been updating his page with publications that cover his personal life and engagement with Hailey Baldwin. The price of his advertising post costs $630 thousand.
Basically, American and European stars do not trust ordinary customers from outside, they sign an agreement to comply with all the rules and the possibility of further cooperation with major brands, and posting on Instagram is part of the advertising contract:
- Will Smith's wife actively advertises Pantene brand hair care products;
- Lionel Messi - Lace and Pepsi chips;
- Cristiano Ronaldo - shampoos and underwear of famous brands.
Thanks to the active development of social networks, communication has grown to a new level. You can start making more or less tangible money on Instagram if you have at least 100,000 subscribers on your page. And then you can gradually increase your income by promoting your account and attracting new customers. However, it should be remembered that in order to receive a constant flow of orders for advertising, it is necessary to advertise quality products and take a responsible approach to working with customers.
“What does she do anyway?”- you think every time you scroll through Instagram some popular "model, actress, dj". No secrets: she makes money on Instagram from photos in a new brand of underwear / with new vitamins "for radiant skin"/ with basket "unique coconut water". She just has 500 thousand subscribers, and you barely scrape together a thousand. How much can you actually earn on your own? Instagram and how to do it?A couple of years ago everyone thought that being a blogger YouTube- a waste of time, but some Max +100500 seemed like a damaged guy who doesn’t leave his apartment and does nothing but comment on stupid videos. In a year Max Already had his own TV show. It’s even easier to make money online on another platform – Instagram. And now you don’t even have to invent anything to buy a new bag, just post beautiful photos.
How much do they pay for one post?
Of course, many popular Instagram girls never admit that, for example, the company Mixit(there is an account that is promoted by Instagram bloggers) paid them for advertising. It is believed that the price of a post varies depending on the number of subscribers. That is, if you have 500 thousand, one post on average will cost from 20 thousand rubles. But often it depends on the user's status. 
Yes, model Alena Esipova (591 thousand subscribers) earns per month from online advertising on average from 300 thousand rubles. Same thing with Diana Melison With million followers. Photographer Anastasia Volkova (360 thousand subscribers), according to rumors, receives for one post 50 thousand rubles. It all depends on the quality of the content and the audience your profile is designed for. 
If Melison is more interesting to lingerie brands and affordable brands of perfumes and cosmetics, then Volkova is considered a premium author (hence the prices are different). 
As for celebrities, they don’t shy away from advertising, for example, Alena Vodonaeva And Ksenia Borodina. The only difference is that one advertising post has Borodina costs from 70 thousand rubles, A Vodonaeva he gets that kind of money for a series of photos (from three to five pictures). 
The most expensive “star platform” for advertising is the account Ksenia Sobchak– from 250 thousand rubles for the post (can you imagine that?). Only bloggers can compete with her. 
For example, Kate Clapp earns per post from 100 thousand rubles. But the trick is that advertising appears on her profile much more often than on Sobchak.
How many subscribers do you need to start earning money? 
We repeat: it is the user’s status that is more important. If you are a popular model with an active audience (and this is usually calculated by the number of comments and likes), then even with 50 thousand subscribers you can earn from 10 thousand rubles for the post It is also important how much advertisers understand the Internet market. Usually they can easily identify those who “wind up” their subscribers using special programs. And when from yours 300 thousand subscribers more than a half "bots", it is unlikely that they will contact you with an offer of an impressive amount. So the quality of the audience plays an important role. 
Typically, accounts with an audience in a million earn from 30 to 50 thousand rubles per post. This, for example, applies to the actress Irina Gorbacheva, who blew up the Internet with her videos, or Ravshana Kurkova(which also belongs to the premium class). 
So, of course, you can start with half-naked photos and millions of hashtags, but it’s not a fact that it will work. Now advertisers are looking not only for pictures with sexy bodies, but also for high-quality pictures that can arouse genuine interest among users Instagram.
Examples of the highest quality content on Instagram 
It is very important not only to post photos, but also to communicate with subscribers: provoke them into discussions, ask for advice, or organize small competitions that also attract new audiences. Here are examples of accounts that really work: @kateclapp @sashaspilberg @daramuscat @lyubarskaya @glebovaanastasia
And in order to dispel all doubts and find out how to make money from your own selfies, we decided to consult with an expert blogger Leroy Lubarsky. 
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