How can a store connect lending or installment plans for customers? POS lending: how it works Bank offers for POS lending

Banking products such as express loans are popular and in maximum demand on the trading market. Of course, this type of service is characterized by high interest rates and high risk, but many consumers are attracted to it by the lack of need for direct communication with the assignor and the instantaneous processing of the request.

One of the types of quick loans is pos lending, which has a number of features and is introduced into the service programs of many financial institutions of the Russian Federation.

More details about this type of loan service, its advantages, disadvantages, as well as the registration process, will be discussed later in the article.

What is POS lending?

Before you start discussing the topic of express service, you need to understand what pos lending is.

But it turned out that this is one of the types of quick loans, which experts initially called a commodity loan, that is, a loan, the issuance of which is aimed at purchasing a specific product, in a specific store, without direct contact with banking and microfinance structures.

It is worth noting that the name itself, or rather its part “pos” is symbolic and is interpreted as a “point of sale”.

The peculiarity of this financial offer is that after confirming the request, the consumer does not receive the requested amount in cash, as is customary in banks when applying for consumer loans, funds are transferred from the assignor’s account as payment for the purchased products, after which the borrower actually pays off the usual credit debt investor.

According to the principle of post-lending, banks must be in cooperation with implementers, that is, sign a partnership agreement. The activities of financial organizations can be attached to car dealerships, household appliance stores, mobile showrooms and other sales outlets.

In this procedure, the assignor must place a competent employee in the partner’s department who could competently organize the signing of documents and explain to consumers the essence of the service program.

But there is another direction of post-lending, where the lender enters into a deal with a brokerage institution that represents the services of several banks simultaneously at retail outlets.

Which Russian banks offer POS loans?

A number of organizations in the Russian Federation that practice issuing settlement loans include:

• Setelem Bank;
• Renaissance Credit;
• Home Credit;
• Eastern Express;
• Alfa Bank.

According to statistics for 2017, it was found that the leader in trade loans was Home Credit Bank, OTP Bank was in second place, and only after that was Alfa-Bank.

Pos loans are very risky financial products, the security for which is inflated rates, the limits of which directly depend on the type of product.

For example, products from the categories of household appliances and furniture are sold at significantly lower percentages than smartphones, computer equipment and accessories.

Process of issuing a commodity loan

Pos loans, namely their processing, are characterized by a standard scheme. As a rule, products that can be purchased on credit on trading platforms have unique stickers.

Having chosen the object desired for purchase, the consumer needs to go to a special area where a representative of the assignor receives. If, after reading the terms of the loan, the buyer is still satisfied with everything, the manager sends a request to the bank branch and waits for a response. This procedure usually does not take more than 30 minutes.

After approval for the loan is received, an agreement is signed between the parties to the transaction; for this you will need a passport with registration and, if desired, a second document confirming the identity of the applicant.

After going through the entire official process, the citizen can pick up his purchase, because payment for the goods occurs without the participation of the borrower. The bank transfers money to the store’s account independently, by bank transfer.

The buyer remains to make payments regularly, according to the agreed schedule, using methods available for this process - using a cash register, terminals, online resources.

Borrowers who decide to make a post-purchase should be aware that banks may supplement the acquisition procedure with conditions such as a down payment, an insurance fee, or setting a minimum and maximum purchase amount. Also, restrictions may be tied to the applicant’s age or registration, which should be discussed in more detail with the assignor’s representative.

Pros and cons of commodity lending!

Since three parties take part in the processing of a pos-loan, this means that each of them has its own benefit.

1. For the buyer, the benefits of pos-service are manifested in the speed of consideration of the request and a large percentage of positive responses. In addition, having planned a purchase, you do not need to wait for time to save up the necessary amount to pay; you can immediately leave the salon with the product you like.
2. The bank also has considerable advantages in such a transaction. Firstly, he receives a good percentage of the sale, and secondly, his client base instantly increases with each new user, and therefore the indicators of demand for the assignor also grow. In addition, financial institutions often link the accompanying opening of credit cards to express lending programs, which is no less profitable.
3. The main advantage for retail outlets is that they do not bear any responsibility in the event of buyer fraud, since the entire risk of the transaction passes only to the bank. From sales made, stores receive increased turnover and gain popularity.

As for the disadvantages of commodity loans, they are expressed for consumers in the form of large annual interest, commission fees for services, and also, in some cases, in collateral of medium size.

For a financial organization, the main disadvantage, of course, remains possible fraud with non-repayment of debts.

Features of POS loans issued in virtual mode

Recently, sales on credit through online resources have also become popular. Many online stores that have established partnerships with representatives of banking structures offer customers the opportunity to purchase products on credit.

One of these assignors is Tinkoff Bank. It is worth noting that the procedure for making a purchase virtually does not burden the consumer, because in order to become a participant in the program, you need to fill out a short form and go through several registration steps.

After which the goods will be approved, the buyer will be informed, and after some time the parcel itself will be delivered to the owner, who will be responsible for the actual settlement with the creditor.

As a conclusion, we can say that residential lending is quite popular among Russian citizens, despite the high interest rates and associated requirements.

However, statistics show that many consumers plan their spending closer to promotional seasons, hoping to save on discounted prices.

Despite all the known disadvantages, express loans are becoming increasingly popular. Buyers are so accustomed to the benefits of the financial market that they want to get a loan right at the place of purchase. This is what POS lending is based on.

What it is?

A POS loan is nothing more than a loan for the purchase of goods. This is a loan that is issued and issued directly in the store, without visiting a banking organization. POS means “point of sale” and is translated as “point of sale,” which accurately reflects the meaning of this type of lending.

Cash will not be issued in person. After completing the necessary documents to obtain a loan, the bank transfers the money to the store’s account, and the buyer subsequently returns the loan provided. The bank has a cooperation agreement signed with the necessary retail outlets, which provides for the service of providing a POS loan to the borrower.

How does the process of obtaining this type of loan for a borrower take place? The bank places a representative in each partner store, who is directly involved in processing the loan. The POS lending manager also acts as a consultant on the service provided.

Sometimes banks use a third party, namely a credit broker, with whom the agreement is concluded. Thus, one broker at a point of sale can represent the interests of several banks when applying for a POS loan. In our country, POS lending services are provided by a narrow range of banking institutions. Russian Standard Bank was the first to use this type of lending. Later it was joined by banks such as Home Credit, Alfa Bank, Tinkoff and others.

Issuance of POS credit

If you decide to use the service of such lending, you will go through the registration procedure in the following stages:

• Selecting a product (please note that usually not all products in a store can be purchased on credit, so look carefully at the price tags).
• An application for a loan is completed at the credit counter. To do this, you must present a passport and a second document of your choice from SNILS to a foreign passport.
• If the application is approved by the bank, the loan documentation is signed.

• The bank makes payment for the purchase.
• You repay the loan according to the schedule established by the bank. This can be done either directly in the store or at a bank or payment terminals.

POS lending "Tinkoff"

Buyers of online stores and travel agencies that accept payments through Yandex.Checkout have access to credit directly during the payment process. The creditor bank is Tinkoff Bank (they also issue Yandex.Money cards). Credit limit - from three to one hundred thousand rubles.

For an online store, an additional agreement with a bank is not required; the payment button on credit can be found next to other payment methods.

The bank considers the loan application for two minutes, after which a representative will visit the client to sign the loan agreement. The purchase is considered paid on the next working day after signing the contract. In Yandex.Checkout, no commission is charged to buyers. Loan repayment is carried out through Tinkoff Bank replenishment points or on the Yandex.Money website.

Sometimes the bank's condition for receiving a loan is to make a down payment (from 10 percent). There may also be a limit on the amount for which a product is purchased or the number of products. You can consult with a bank representative on this topic. The loan term can also vary greatly, from a couple of months to three years, as well as the interest rate.

Advantages

The advantages of POS lending are obvious both for the buyer and for the other parties to the transaction:

• The buyer quickly purchases the necessary goods on credit, gradually repaying the loan taken from the bank. The process of obtaining a loan is simpler and much faster than in the case of a consumer loan taken directly from a bank. The goods can be received without a down payment and overpayments.
• The bank is expanding its customer base using POS lending. A new client can always be offered, in addition to a loan, to also receive (so-called cross-selling), which increases the income of the banking organization.
• As for the store, it also receives a profit or a discount. With its help, trade turnover and the average check amount increase, since the buyer has the opportunity to buy more. The retail outlet does not take risks, since it receives money immediately when selling the goods, and the bank assumes all obligations. Among other things, the store can include slow-selling items in the credit list, which will allow them to sell out faster.

The Downside of POS Credit

The POS lending market is becoming increasingly popular. But there is also a downside. The disadvantages mainly concern the buyer:

• Interest rates are often several times higher than regular bank interest rates, which are issued due to the fact that the bank assumes all the risks of not repaying the loan, which is included when calculating the credit value. The client is assessed by credit rating based on the borrower's credit history. The verification procedure is automated and is also called scoring.
• Unscrupulous bank representatives may add additional costs to the loan amount, such as accident insurance, without your knowledge.
• Loan amount limits.
• Goods purchased on credit are pledged to the bank. This is again done to reduce the bank’s risks, so that in the event of a refusal to repay, it can partially return the money by selling the goods seized from the borrower. For example, cars are taken as collateral (in this case, the bank keeps the original PTS).
• There is always the possibility that you will purchase a product that is sitting in warehouses at an inflated price.
• The opportunity to purchase a product here and now, without having the necessary amount of money, often forces the buyer to make purchases impulsively, without thinking carefully.

• Due to the quick and not very thorough verification of the buyer’s payment ability, POS lending banks are at great risk. When applying for a consumer loan, the borrower is checked much more thoroughly, including providing a certificate from his place of employment. The most unpleasant situation for a bank is the risk of fraud on the part of the buyer. No one can guarantee the bank that the loan application does not contain information from a stolen passport. In this case, we can even talk about a conspiracy with the participation of store employees.

POS loan via the Internet

Online sales are also becoming increasingly popular, becoming more sophisticated and developed. Now there are many ways to pay for purchases online. Previously, this was only possible by cash on delivery. Online stores today can offer to purchase goods on credit.

Buying goods in an online store using a credit loan is easy. Just click on the “buy on credit” option when placing an order. Next, you fill out an application for a loan; a few minutes after sending, you receive a response from the bank. If the loan is approved, you receive the necessary goods and repay the loan directly to the bank. Upon delivery, a loan agreement is signed.

So, who needs a POS loan?

• If you do not have enough money to purchase a certain product, then a loan is your option, since you can make a large amount as a down payment and return the rest to the bank in small amounts.
• If the equipment in the house suddenly breaks down, and it is not possible to live without your favorite coffee maker or toaster.
• Saving for a new thing is long and inconvenient. And buying on credit for a small amount is much faster.

Rating of POS lending banks

Below are the banks that occupy leading positions in terms of POS lending portfolio volume:

• "HKF-Bank".
• "Alfa Bank".
• "Rusfinancebank".
• "Credit Europe Bank".
• "Renaissance Credit".
• "Trust".
• "Rosbank".
• "MTS Bank".
• "Opening".
• "Oriental".

Many citizens are wondering: POS lending - what is it? After all, this concept is extremely rare in the banking structure, and people have no idea what it could mean.

POS lending was originally called a commodity loan in the Russian Federation. Often this type of lending can be found in various shopping centers, stores, and car dealerships. These are certain credit points where obligations under the scoring process are drawn up. As a rule, only one or two documents.

Store credits allow you to quickly buy something you don’t have enough money for

These are borrowed funds for the purchase of a specific product, issued on the territory of the seller. The concept is translated from English. language as a selling point. This is what allows a person to clarify this concept.

Unlike a loan, a person cannot receive cash in hand. All payments occur between the bank and the seller in a non-cash manner.

But then the client pays the required amount to the banking institution. In essence, this is the same loan, which is accompanied by a quick decision on the application and a minimum of documentation.

Peculiarities

The banking institution initially enters into an agreement with the lender’s partner stores. It could be:

• car showroom;
• furniture store;
• jewelry;
• cell phone salon;
• other sellers who want to increase sales.

In partner stores there is always a representative of the credit institution who carries out all operations to formalize obligations. Its functionality includes:

• filling out a loan application;
• entering information into the database;
• preparation of related documentation with the client’s approval.

In addition, the employee provides advice on all types of products, arranges insurance and sells additional services. Situations often occur when banks enter into agreements with relevant brokers who will represent their interests in the partner’s territory. This can be found in the Eldorado chain of stores. The employee works with several banks at once, providing the best offers on the financial market for the client.

The broker is interested in a large number of products sold, since his salary depends on this. Therefore, the client can also choose a profitable program and increase the salary of the financial broker. This type of lending is provided by lenders such as:

1. Renaissance Credit.
2. Alfa Bank.
3. Setelem Bank.
4. Orient Express Bank.
5. Home Credit and Finance Bank.
6. Rusfinance Bank.

The role in the sale of credit products is played not only by the broker, but also by the price range of the product and consultants who answer questions regarding the characteristics of a particular purchase.

POS credits are issued quickly and directly in the store

Issue

If a person decides to purchase goods on credit, then he should familiarize himself with the basic lending procedure:

• the client selects a specific product that he wishes to purchase on credit;
• approaches the consultant to issue a delivery note;
• together with this document, it is sent to a credit broker to obtain a loan;
• provides a passport and a second identification document;
• upon approval of the lender (no more than half an hour), the buyer signs a loan agreement and receives the selected item;
• the creditor pays the store the cost of the goods sold;
• the client pays the loan in accordance with the payment schedule.

Some lending institutions mean receiving a trade loan only after making an initial capital deposit. This often happens in car dealerships. The down payment directly depends on the bank’s product line - 10% to 90% of the cost. Some lenders allow you to do without making initial capital.

The bank may have restrictions on the number of one-time purchases, as well as on the minimum and maximum price range. For example, in Mvideo you can purchase goods worth 3–250 thousand rubles. There are certain restrictions on age and registration. You can find out about all this from a representative of the lender.

Loan obligations of this type are issued for a period of up to 3 years. Due to the high risk, the cost increases to 30–50% per annum.

The credit limit is also limited to specific amounts based on the bank’s internal policy.

Some credit institutions offer banking products in the form of installments without overpayment. This can be seen in stores such as Eldorado or Mvideo. But this loan does not imply interest-free processing. All the same, it is accompanied by small interest, which the borrower initially does not know about. That is, the percentage discount actually increases due to the cost of the product itself from the partner.

Despite the high interest rate, residential lending is in great demand

Lending nuances

The financial market offering Pos lending is becoming increasingly popular. But there is also a negative side to this. The disadvantages of this product are:

1. The interest rate is much higher than for consumer lending. Some credit institutions bear high risks of outstanding obligations, which is included in the estimated cost of the product. A potential borrower is assessed using a special system where all information about him is available. The procedure is fully automated and allows you to obtain obligations in a short time.
2. It is worth remembering that loan officers can impose expense transactions on the loan amount. As a rule, accident insurance becomes an additional product.
3. There are certain restrictions on the credit limit.
4. All goods purchased by a potential borrower act as collateral. This is done to minimize the lender's risks. For example, if the client’s debt is outstanding, the bank can seize the goods and sell them at market value. Often found in car loans;
5. There is always an opportunity to purchase a product at a high cost, even if no one buys it. This tendency exists when lending goods;
6. The opportunity to purchase now does not allow the client to think carefully about the action. As a result, clients purchase loans at high prices.

Information on credit products and goods subject to credit can be obtained from a consultant

Internet lending

Selling goods and services via the Internet is a popular trend. And online lending and also using a scoring system are developing every year. Previously, this was only possible for certain citizens. Now a loan is issued to almost everyone who knows how to use the Internet.

Previously, it was possible to buy goods online only if you paid by cash on delivery at Russian Post. It is now possible to purchase using a loan online. To do this, you need to click on the appropriate purchase button using a loan. And then the system automatically fills out an application using the entered personal data.

Within 10 minutes a decision on your loan application is received. If approved, the customer receives the product and then returns the money according to the payment schedule. Upon delivery of the goods, the client signs a borrowing agreement.

Lending to legal entities

Pos credit for legal entities, as a rule, is absent. But there is a certain type of loan, such as an overdraft for legal entities. It happens according to a slightly different system. Legal entities have the right to rely on the use of such a type of product as an overdraft on a specific account with a credit institution. And it is from this that they have the right to pay for the purchase.

If there is no account or there are not enough funds on it, then the banking organization automatically issues a loan to such a client. Both companies and individual entrepreneurs can take advantage of the offer. To receive a cash loan, you do not need to visit a credit institution or go to a branch. You just need to provide a payment instrument, and the funds are debited automatically.

This type of lending differs in its use by individuals and legal entities. For the latter, an account is opened in advance, the amount is calculated individually.

Special lending conditions are provided for legal entities

Advantages

The advantage of such borrowing is the time it takes to obtain the loan. The process occurs almost instantly and is achieved through scoring. All actions take place on the premises of the store, and the client does not need to go to the branch to receive funds.

There is no need to provide additional documents confirming the client’s solvency. Typically, only a passport and a second identification document are required. It can be:

• driver's license;
• pension card;
• military ID;
• international passport.

Other advantages are:

• speed of acquisition of the necessary service or product;
• expanding the bank's customer base. In addition to this type of lending, the client is offered to issue a credit card with a certain limit. This increases the lender's income;
• the store also receives a number of benefits. For example, profit or discount. It is thanks to these indicators that trade turnover and the average check amount increase. Thanks to this, it is possible to sell to as many customers as possible.

Any financial institution has several such types of products in its product line. Also has a number of network partnerships. As a rule, specialized places are provided where it is possible to purchase goods on credit. The first lender to provide a pos loan was Russian Standard.

From the previously presented information, it is clear that pos loans are a commodity loan. It is issued using a scoring system, which allows the client to quickly receive the necessary goods and pay the monthly payment in accordance with the provided schedule. A minimum of documents will be required for registration. A passport and a second identity document are sufficient. It is also worth clarifying the terms of the loan before signing the loan agreement.

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If you like a product, you don’t have enough money to buy it, and you want to get it “here and now,” there is a way out - take out a trade loan. In this article we will talk about the features and conditions of POS loans, as well as where and how you can use them.

Briefly about the POS lending market

In 2018, banks issued POS loans in the amount of RUB 384 billion, which exceeded the same figure in 2017 (RUB 364 billion) by 4.9%. In the total volume of loans issued to the population, the share of the POS lending segment decreased from 4% to 3%. The top three leaders in terms of loan portfolio size were Home Credit Bank, OTP Bank and Post Bank, and Tinkoff Bank showed the highest rate of portfolio growth (over 250%).

Alfa-Bank, on the contrary, has unloaded its POS loan portfolio by more than half. In October 2018, the credit institution announced its intention to leave this market, explaining this by its desire to concentrate on more profitable areas of lending. At the same time, the “Buy from Sberbank” program was introduced to the market, within the framework of which purchases of goods via the Internet are credited.

Features of POS loans

POS lending is characterized by the following features:

• borrowing is targeted, money is issued for the purchase of a specific product;
• Submission of an application for a loan and its processing are carried out, as a rule, within one hour and only using the buyer’s passport;
• the procedure takes place at a retail outlet, marketplace (a single online trading platform) or online store with the participation of a bank employee, credit broker or online banking system;
• The loan funds to pay for the goods go not to the borrower-buyer, but to the seller.

POS loans are available without overpayment and with overpayment. The amount of the overpayment depends on what discount the seller is willing to provide to the bank paying for the goods.

If a loan is issued without overpayment, in the amount of the base cost of the goods, this means that the seller provides a discount equal to the loan rate.

However, the seller, in collusion with the bank, can include the rate or part of it in the price of the product, selling it at a higher price than without installments, while declaring that there is no overpayment.

POS lending at retail outlets is associated with increased risks for banks, which are typical for microfinance organizations. Scoring is carried out in a “light” version; as a rule, only a passport is required from documents. If the loan is issued online when purchasing goods on a marketplace or online store, then the risks of financial institutions are reduced. In this case, a remote banking system is used, and the bank can more adequately assess the solvency of the credited person, who is its client.

POS lending at retail outlets

Home Credit Bank

HKB is the leader in the POS lending segment in Russia; it provides commodity loans without overpayment, as well as at preferential and regular rates. Its partner network includes more than 40 companies and networks selling furniture, electronics, household appliances, jewelry, clothing, tour packages, and children's goods. Borrowing parameters depend on which partner the purchase is made from. For example, if a product is purchased in the stores of Euroset, MTS, Know-how and Svyaznoy, then the loan will be issued without overpayment on the following conditions (the companies provide the bank with a discount of 11.95% of the base price):

• amount – from 1.5 thousand to 80 thousand rubles;
• period – 10 months;
• down payment – ​​0%.

OTP Bank

In 2018, the bank took second place in terms of loan portfolio volume; its partner network includes over 20 companies selling electronics, furniture, jewelry and other goods. Characteristics of POS loans from OTP Bank:

• amount – from 2 thousand to 500 thousand rubles;
• term – from 3 to 60 months;
• down payment – ​​from 0% to 99%.

Post Bank

• amount – up to 300 thousand rubles;
• term – from 3 to 36 months;
• down payment – ​​from 0% to 90%.

POS lending on the marketplace

Home Credit Bank not only occupies a leading position in the Russian POS lending market, but is also the creator of the country's first banking marketplace. It presents about 20 product groups from Russian and foreign manufacturers. One online trading platform contains products from different suppliers, available for purchase in installments. The desired item can be found by product group, manufacturer, supplier, price and monthly payment amount.

Purchasing goods on credit on the Home Credit Bank marketplace occurs as follows:

• the buyer selects the desired product and fills out an application for installment payment;
• A bank employee contacts the buyer, discusses the details and agrees on the place and time of the meeting;
• a paper loan agreement is drawn up and signed;
• The buyer picks up the ordered goods from the store himself or orders courier delivery.

The “Buy with Sberbank” program works according to a different scheme; Sberbank does not have a marketplace as such, that is, a single online trading platform, unlike Home Credit. The purchase and loan transaction are carried out remotely, without direct contact between the borrower and an employee of the financial institution. To purchase in installments, the buyer must have an active debit card of a credit institution and access to Sberbank Online or mobile banking.

The credit purchase procedure consists of the following sequence of actions:

1. the buyer goes to the partner website (there are 24 of them in total, they are presented on the official website of the program), selects a product, clicks the “Buy on credit” link and indicates the borrowing period;
2. after that it is transferred to the online banking authorization form;
3. after authorization, the buyer fills out a loan application;
4. when approving a loan, the buyer must agree to the terms or refuse it;
5. upon agreement, both the purchase and the credit transaction are considered completed, and the buyer indicates the method and time of receipt of the goods.

Conclusion

POS credit is a convenient way to purchase something you like if you lack your own funds. But you need to use it carefully, without succumbing to momentary temptation, so as not to later regret the purchase made on emotions and the money lost because of it.

The POS category includes loans that are issued directly at retail outlets and are positioned as installment loans. Most often they can be found in electronics supermarkets and construction hypermarkets. Here you can draw up an agreement within an hour and with a minimum package of documents. As a rule, only a passport is required from the buyer. Financial organizations minimize their risks with high rates - they reach 30% per annum. This means that POS loans have little in common with installment loans, but due to the prompt decision-making on an application, their market share is constantly growing.

Conditions for issuing POS loans

The key feature to understand what POS loans are is that they are not issued in cash to the borrower. The bank undertakes to pay the store the full cost of the products purchased by the client. To make such a purchase, the borrower must select a product and then contact a bank specialist with an invoice issued by the seller. The manager generates an electronic application and accepts the application from the client. Then the information is sent to the bank for consideration and making a decision on issuing a loan or refusing to provide the service. In practice, the procedure takes 15-20 minutes.

The conditions for borrowers are simple:

• Coming of age.
• Availability of permanent sources of income.
• Possibility to pay a down payment.
• Possibility of paying for an insurance policy if the loan amount is large enough.

Another feature of such a loan is the high probability of non-repayment. The bank cannot carefully check the client’s solvency, since the loan processing procedure takes place virtually instantly.

Pros of POS lending

The benefits of the service include:

• Minimum package of papers for obtaining a loan. In most cases, one passport is sufficient.
• The product can be purchased instantly, even without having the required amount with you.
• The loan is repaid in equal installments, which is convenient in terms of planning your own budget and expenses.
• Opportunity to buy goods at a low price if there are promotions.
• The ability to choose the most acceptable lending conditions among several banks, if we are talking about large stores.

Among the disadvantages of POS lending are high interest rates, as well as expenses that go beyond the family budget. The ability to quickly purchase goods without the required amount provokes unplanned purchases, which for the most part are not mandatory. Short loan term.

Whether it is worth taking POS loans (Point Of Sale), having understood what it is, everyone decides for themselves. Based on the conditions and if you have official employment, it is better to take out a consumer loan with more favorable interest rates. In turn, POS lending solves the problem of urgently purchasing the right product if the client works informally.